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Privacy Policy

Last updated: 15 September 2026

BEX Merch ("BEX Merch", "we", "us" or "our") respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website, place an order, contact us or otherwise interact with our services.

We process personal data in accordance with the General Data Protection Regulation (EU) 2016/679 ("GDPR"), applicable Belgian data protection law and other applicable legislation.

1. Who is responsible for your personal data?

The controller responsible for your personal data is:

For questions regarding this Privacy Policy or your personal data, please contact us using the details above.

2. What personal data do we collect?

Depending on how you interact with us, we may collect:

  • Your name
  • Billing address
  • Delivery address
  • Email address
  • Telephone number, where provided
  • Order and purchase information
  • Payment-related information necessary to process your order
  • Information you provide when contacting us
  • Technical information relating to your use of our website
  • Cookie and similar technology information
  • Any other information you voluntarily provide to us

We aim to collect only the personal data that is reasonably necessary for the relevant purpose.

3. How do we collect your personal data?

We may collect personal data:

  • When you place an order
  • When you contact us
  • When you subscribe to communications
  • When you use our website
  • Through cookies and similar technologies
  • Through service providers acting on our behalf

4. How do we use your personal data?

We may use your personal data to:

  • Process and fulfil orders
  • Process payments
  • Deliver products
  • Send order confirmations and delivery information
  • Process returns, refunds and exchanges
  • Respond to enquiries
  • Provide customer support
  • Maintain and operate our website
  • Improve our products and services
  • Prevent fraud, abuse and security incidents
  • Maintain appropriate business, accounting and tax records
  • Comply with legal obligations
  • Establish, exercise or defend legal claims
  • Send marketing communications where permitted by law

5. Legal bases for processing

We process your personal data on one or more of the following legal bases:

Performance of a contract. We process information necessary to process and fulfil an order or provide a service you have requested.

Legal obligation. We may process information where necessary to comply with legal, accounting, tax, consumer protection or other regulatory obligations.

Legitimate interests. We may process information where necessary for legitimate interests such as maintaining the security of our website, preventing fraud, managing customer relationships and improving our services, provided that these interests do not override your fundamental rights and freedoms.

Consent. Where consent is required by law, we will request your consent before carrying out the relevant processing. Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

6. Payments

Payments are processed through the payment methods made available at checkout.

Payment providers may process personal data necessary to complete and secure transactions in accordance with their own privacy policies and applicable law.

We do not intentionally store full payment card details unless this is specifically required for a lawful purpose.

7. Order fulfilment and delivery

We may share information necessary to fulfil and deliver your order with trusted service providers, including payment, fulfilment, shipping and delivery providers.

This may include your name, delivery address, email address, telephone number and relevant order information.

Only information reasonably necessary to provide the relevant service is shared.

8. Marketing communications

If you subscribe to marketing communications, we may use your contact information to send you information about BEX Merch products, releases, promotions, events and related activities.

Where consent is required, marketing communications will only be sent after the required consent has been obtained.

You can unsubscribe at any time using the unsubscribe mechanism provided in our communications or by contacting us.

You may continue to purchase products from us without subscribing to marketing communications.

9. Cookies and similar technologies

Our website may use cookies and similar technologies.

Some cookies are strictly necessary for the operation, security and functionality of the website.

Other cookies or similar technologies may be used for analytics, advertising, personalisation or other purposes.

Where required by law, we will obtain your consent before using non-essential cookies or similar technologies.

You can manage or withdraw your cookie preferences through the cookie management tools provided on our website.

For more information, please see our Cookie Policy.

10. Who may receive your personal data?

Where necessary, we may share personal data with trusted third parties that help us operate our business and provide our services.

These may include:

  • Payment providers
  • Shipping and delivery providers
  • Fulfilment and logistics providers
  • Website and technology service providers
  • IT and security providers
  • Analytics and marketing service providers, where applicable
  • Accounting, legal and professional advisers
  • Government authorities, courts or law enforcement where legally required

We do not sell your personal data.

11. International transfers

Some service providers may process personal data outside the European Economic Area ("EEA").

Where personal data is transferred outside the EEA, we will ensure that appropriate safeguards required by applicable data protection law are in place.

These safeguards may include an adequacy decision, Standard Contractual Clauses or another legally recognised transfer mechanism.

12. How long do we keep your personal data?

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, unless a longer period is required or permitted by law.

Order, transaction, accounting and tax information may be retained for the period required by applicable legal obligations.

Information relating to customer enquiries may be retained for as long as reasonably necessary to handle the relevant matter and maintain appropriate records.

Marketing information will generally be retained until you withdraw your consent or otherwise request that marketing communications stop, subject to applicable legal requirements.

When personal data is no longer required, we will delete or anonymise it where reasonably possible.

13. Your rights

Subject to applicable legal conditions and limitations, you may have the right to:

  • Request access to your personal data
  • Request correction of inaccurate or incomplete personal data
  • Request deletion of your personal data
  • Request restriction of processing
  • Object to certain processing
  • Request portability of your personal data where applicable
  • Withdraw consent where processing is based on consent
  • Object to direct marketing at any time

To exercise your rights, contact us at: thenewmonarchyworldwide@gmail.com.

We will respond to valid requests within the period required by applicable law.

We may need to verify your identity before processing certain requests.

14. Data security

We take appropriate technical and organisational measures designed to protect personal data against unauthorised access, unlawful processing, accidental loss, destruction or damage.

However, no method of transmission or electronic storage can be guaranteed to be completely secure.

15. Data breaches

Where we become aware of a personal data breach, we will assess the breach and take the measures required by applicable law, including notifying the competent supervisory authority and affected individuals where legally required.

16. Third-party websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, security or content of third-party websites.

We recommend reviewing the privacy policies of third-party websites before providing them with personal data.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, website, legal obligations or data processing practices.

The latest version will always be published on this page together with the applicable "Last updated" date.

18. Complaints

If you have concerns about how we process your personal data, please contact us first so that we can attempt to resolve the matter.

You also have the right to lodge a complaint with the competent data protection supervisory authority.

For Belgium:

Belgian Data Protection Authority
Gegevensbeschermingsautoriteit / Autorité de protection des données

www.gegevensbeschermingsautoriteit.be

19. Contact

For questions regarding this Privacy Policy or your personal data: